Feast your eyeballs on
Catalyst Group Site > I worked with the team at Cata...
Artificial intelligence is real.
The most fun I’ve ever had writing.
TheLadders gets you your next job faster.
A new way to invest.
TheLadders needed a change.
TheLadders TED Ad
TheLadders print ad for TED’s program.
Official tourism site for Boston.
Fidelity WSJ Ad
Fidelity Wall Street Journal ad.
Sony Razer Synapse 2.0
Power tools for power gamers.
Mobile app for recruiters.
AMC’s The Pitch
A partnership with the TV show.
TheLadders Career Carnival
Not a job fair.
TheLadders Hiring Alerts
TheLadders goes Twitter.
Fidelity’s managed portfolio site.
TheLadders SHRM Booth
The pinnacle of trade show booths.
Fidelity Debit Card
The Fidelity MySmartCash account is a spending account ...
Spec work is fun.
Delta Air Lines
Back when postcards worked.
UK cabs are fancy.
You're welcome to
What's in my head
What is Lean Branding? Lean Branding is a radical new process that helps organizations build powerful, resilient brands with a drastically lower investment of time and money than traditional branding processes. It also offers less risk for the organization and the individuals in charge of the brand. Lean Branding applies Lean Startup and LeanUX principles […]
If you aren’t sure what Brand Guidelines are, you can learn about them in this excellent article. It’s a very well-written, detailed, and absolutely factual example of why I hate today’s versions of Brand Guidelines. Brand Guidelines serve very important purposes. They provide essential creative direction to teams creating for brands. They foster agreement among […]
The fall is going to be action packed, people! Will Evans and I will be holding 2-day Intro to LeanUX and Lean Branding Bootcamps all over the East Coast! Here are the dates we have listed so far. To see a full description of the workshop, just choose your city. You can now also choose to […]
The advertising industry lies to itself all the time. One of my least-favorite lies we tell ourselves is a simple term: Brand Guidelines. “Guidelines.” Right. Anyone who has ever worked at an ad agency will tell you: They’re not guidelines. They’re rules. Huge documents full of what you can and can’t do when creating marketing materials for […]
There is no such thing as B2B marketing. A company has never bought anything. People who work for companies buy goods and services for their company. B2B marketing is just B2C marketing where the consumer has adopted the priorities of their organization in addition to their own personal priorities. Some people love the companies they […]
The web is for words. Pictures and shapes can tell us a lot. They can direct us. But the primary means of communications for our species is language. Words. And yet, I find that when web-based companies are putting together product teams, copywriters are last on the list–if they plan to hire one at all. […]
I had the privilege of giving a talk at the amazing LeanUX14 conference in Jersey City this April. I spoke about how Lean, and particularly Lean UX, has fundamentally changed the way we have to approach branding. Not only how we do it, but also how we think about it. I also push for the […]
Recently, I was working through a whiteboarding session with my clients. We were being a good little Lean UX team and sketching their new user experience on the fly. We had the right people in the room: the CEO, the head of UX, the CTO, the Director of Marketing, a developer, and myself (representing the […]
Note: This post was originally published following the Boston Marathon bombing. It’s very emotional and personal, but it still gets the point across. To brands and companies and agencies: I don’t want to hear your excuses anymore. I don’t want to fucking hear them. There were a few brands who tweeted “insensitively” yesterday. McDonald’s had a […]
Coke’s solution to the obesity problem? Live like Grandpa did. It’s not terrible advice. Grandpa’s meals weren’t super-sized. He ate healthy snacks. He got some exercise, but probably because it was cheaper to ride a bike to work and money was tight. All that is true enough. But he also smoked 3 packs a day, […]
When you were a little kid, I’m sure your mother said this to you at least once: You don’t get any dessert until you complete your broccoli. Wait, she didn’t? Well, of course you mom never said that, because she’s a human being and not a robot. She said you had to finish your broccoli. […]
If you’re not a baseball fan, you probably don’t care that Milwaukee Brewers outfielder and former league MVP Ryan Braun was suspended for the remainder of the regular season for using Performance Enhancing Drugs (PEDs), or steroids. This isn’t a blog post about baseball or my opinion as a huge sports fan (and believe me I have […]
My article on microcopy was published in Smashing Magazine.
Note: This blog post originally appeared on TheLadders Corporate Blog. Ah yes, the legendary Ron Burgundy. Will Ferrel’s famous news hound from the movie Anchorman is quite the character. Not only for his perfect hair and sharp wit, but also for his mustache. Have you seen that thing? I want to be friends with it. […]
Note: This post appeared on TheLadders Corporate Blog. Let me try a phrase on you: Unlimited Vacation. That’s right. I said unlimited vacation. I’m sure you can’t wrap your brain around that. I couldn’t either, at first. But it’s true. When you work at TheLadders, you get unlimited vacation days. It’s a groundbreaking philosophy. […]
Note: This blog post originally appeared on TheLadders blog. Frank O’Brien is the founder of Conversation, a “new traditional” ad agency based in New York’s Chelsea neighborhood. Frank is used to big moments. He’s started his own agency, has made clutch pitches and won big-time clients. He even recently opened his own bar on New York’s Upper […]
You have never heard of John Chatterton. Why would you? There are perhaps only about 200 or so individuals in the United States who regularly participate in the sport of deep water wreck diving. The reasons for this are many, from it being insanely dangerous—a handful of men die each year—to the decades of experience […]
Here's a little bit
Hey there, people. I’m Bill Beard, Founder and Creative Director of Beard Branding. I’ve been a brand builder and copywriter for over 15 years. I’ve worked with Fortune 500 companies and teensy startups. I help companies communicate with customers in order to build lasting relationships.
Many companies still think about channels when they should think about the message. “Hey, we need to be on social,” is a common mentality. But that’s not the right way to think. First, you have to decide what your customers should know: The message.
The message is what matters. Beard Branding can help you define your message and get the word out. We’ll find the appropriate channel, don’t you worry.
Here’s more about Bill.
You can find out where I’ve been and what I’ve been up to on:
LinkedIn, because 100+ million people can’t be wrong. (Or can they? See: Book, Face.)
Twitter, because this is where I talk business. And some nonsense, admittedly.
About.Me, because Bill Beard wants you to know about Bill Beard.
We can help you with these
Who are you? What do you stand for? We can help you answer it all, and we can do it faster than you think it takes.
How do you sound? What’s your voice? We can help you talk like a native—and make your customers WANT to listen.
Your customer? Your message? Your delivery system? We’ll figure it out and make you a power player.
Your customers are on social all the time. You should be, too. We’ll show you how to become a part of your customer’s day.
Lean UX/Product Development
Your User Experience (UX) should be a conversation with the user. Not a file for them to drudge through. We’ll show you how it’s done.
Running a conference or a meetup? Bill can talk to your attendees about effective communication. Communicate about communicating.
Get in touch
If you want to learn more about how we can help you, scroll down to get in touch.