Beard Branding

Lean Branding, Copywriting and UX


Mobile first? No. Message first.

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What's in my head

Natural Disasters: How brands should handle social media during tragedies

Note: This post was originally published following the Boston Marathon bombing. It’s very emotional and personal, but it still gets the point across. To brands and companies and agencies: I don’t want to hear your excuses anymore. I don’t want to fucking hear them. There were a few brands who tweeted “insensitively” yesterday. McDonald’s had a […]

Coke makes an obesity joke

Coke’s solution to the obesity problem? Live like Grandpa did. It’s not terrible advice. Grandpa’s meals weren’t super-sized. He ate healthy snacks. He got some exercise, but probably because it was cheaper to ride a bike to work and money was tight. All that is true enough. But he also smoked 3 packs a day, […]

Pulling a Ryan Braun: How Not to Apologize

If you’re not a baseball fan, you probably don’t care that Milwaukee Brewers outfielder and former league MVP Ryan Braun was suspended for the remainder of the regular season for using Performance Enhancing Drugs (PEDs), or steroids. This isn’t a blog post about baseball or my opinion as a huge sports fan (and believe me I have […]

TheLadders Blog Post: Unlimited, In Policy and Potential

Note: This post appeared on TheLadders Corporate Blog.   Let me try a phrase on you: Unlimited Vacation. That’s right. I said unlimited vacation. I’m sure you can’t wrap your brain around that. I couldn’t either, at first. But it’s true. When you work at TheLadders, you get unlimited vacation days. It’s a groundbreaking philosophy. […]

TheLadders Blog Post: Behind AMC’s “The Pitch,” with Conversation’s Frank O’Brien

Note: This blog post originally appeared on TheLadders blog. Frank O’Brien is the founder of Conversation, a “new traditional” ad agency based in New York’s Chelsea neighborhood. Frank is used to big moments. He’s started his own agency, has made clutch pitches and won big-time clients. He even recently opened his own bar on New York’s Upper […]

The Reef

You have never heard of John Chatterton. Why would you? There are perhaps only about 200 or so individuals in the United States who regularly participate in the sport of deep water wreck diving. The reasons for this are many, from it being insanely dangerous—a handful of men die each year—to the decades of experience […]

The web is about communication. Make your words matter.

Here's a little bit

about me

BillScreenshotHey there, people. I’m Bill Beard. I’ve been a brand builder and copywriter for 15 years. I’ve worked with Fortune 500 companies and teensy startups. In a nutshell, I help companies communicate with customers in order to build lasting relationships.

So, here’s the deal: It’s 2013. Yet, many companies still think about channels first when they should think about message first. “Hey, we need to be on social,” is a common mentality. But that’s not the right way to think. First, you must decide what your customers should know: The message.

The message is what matters. I can help you define your message and get the word out. We’ll find the appropriate channel, don’t you worry.

 Here’s where I’ve been

You can find out where I’ve been and what I’ve been up to on:

LinkedIn, because 100+ million people can’t be wrong. (Or can they? See: Book, Face.)

Twitter, because this is where I talk business. And some nonsense, admittedly.

About.Me, because Bill Beard wants you to know about Bill Beard.

My Resume, because according to a study I worked on at TheLadders, you only spend 6 seconds on this.

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You’d like a word? Well, I welcome it. You can contact me any time. But not at, like, 3 AM.

Talk to me, people!